Charter Brands – Charter Brands specialises in building spirits brands internationally. We provide a full 360-degree export service to our brand partners prospecting markets, managing accounts, processing orders, coordinating activations, representing the brand in market, and taking on all the associated financial risks of international trade.

Building Spirit Brands Internationally

Charter Brands exists to develop and grow the most promising spirits brands internationally. Having been a brand owner itself since 2013, the team has developed a comprehensive blueprint for establishing a brand for export through experience and experimentation.

We provide a full 360-degree export service to our brand partners, prospecting markets, managing accounts, processing orders, coordinating activations, representing the brand in the market, exhibiting at trade shows, and taking on all the associated financial risks of international trade.

Operating in over 50 markets globally, we take a long-term approach to brand building and introduce your brand to only the best distributors internationally. Our success hinges on transparency in how we work. We actively foster relationships between brand owners and distributors, serving as an extension of your sales team.

We are flexible in our approach, having completed various fixed-term consultancy projects with a clear brief and deliverables. Additionally, we have curated an exclusive selection of spirits for which we have ongoing international exclusive distribution rights. These elements combine to provide a complementary portfolio with mass-market appeal.

For our role as the conduit between both brand owner and distributor to work, both parties must see and feel the value Charter Brands provides. Focusing on long-term, positive outcomes and acting with honesty and integrity has served us well and is the key to our future success.

Brand Partners

At Charter Brands, we always focus on building long-term relationships and understanding the process of establishing a brand in the market.
Charter Brands acts as the conduit between both the brand owner and distributor, ensuring the expectations of both parties are met and that ambitions are aligned, and ultimately delivered.

BRANDS WE WORK WITH

BRANDS WE HAVE WORKED WITH

We are proud to be a B-Corporation^®since 2022.

Charter Brands has a simple goal: to become widely recognized as the ‘Experts in Export’ for the spirits industry. We were recognized for outstanding achievement in International Trade, receiving The Kings Award® accolade in 2023.

Want to know more about Charter Brands?

Download our credentials presentation or get in touch with us!

DOWNLOAD OUR CREDENTIALS PRESENTATION

YOUR VOICE

Testimonials

We were thoroughly impressed with Charter Brands' exceptional track record in establishing and expanding international brands via their extensive export network. As we embark on the growth journey of Neurita Tequila, we sought out distributor and export partners who share our unwavering commitment to effective brand building. In Charter Brands, we have found precisely what we were looking for. Moreover, their open and transparent approach to conducting business has instilled us with a tremendous sense of confidence

LUCY SMITH / FOUNDER NEURITA

Charter Brands for their last 3 years have been an extension of our business in Europe, representing the brand, the business, and the vision. They have identified key targets and then proceeded in taking Nusa Caña into these markets, building strong brand awareness across Europe. Their ability to manage the commercial aspects of business with regards to nance and logistics has also been a massive support in helping us achieve our objectives. This has all been achieved through the most challenging business period in our lifetimes

MARC RODRIGUES / NUSA CAÑA RUM

We have developed a great partnership with Charter Brands, our values align in business which sets us up for success. The team at Charter Brands are knowledgeable and have a great network for us to explore. They work at a pace and give great feedback and insights; we’re really looking forward to seeing what the future brings for the Caleño brand internationally

ASHLEIGH MALECKI / CALEÑO DRINKS

At Avallen our mission is to be the world’s most planet positive spirits brand and HOW we do that and with WHO we do that with is critical to our purpose. We therefore partnered with Charter Brands as to accelerate our international presence due to their shared vision and mindset for brands that do good and wanting to work with the innovators of our industry

STEPHANIE JORDAN / AVALLEN SPIRITS

We have developed a fantastic partnership with Charter Brands who have shown their professionalism and dedication to supporting the development of our brand globally. We greatly appreciate their efforts to meet our objectives, and this has been achieved through great communication along with their deep knowledge of the global market. I highly recommend the use of their expertise in taking your brand to the next level

STEFFIN OGHENE / EL TEQUILEÑO

CARLOS VILLARREAL / LEVECKE CORPORATION

12 VAUGHAN PARADE, TORQUAY, DEVON, TQ2 5EG,
UNITED KINGDOM

SALES@CHARTERBRANDS.COM

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BRANDS WE WORK WITH

BRANDS WE HAVE WORKED WITH

Want to know more about Charter Brands?

Download our credentials presentation or get in touch with us!

YOUR VOICE